For Immediate Release

Janeway and Johnson Insurance Launch Jamarama 2015!

September 21, 2015, St. John’s, NL: The Janeway Children’s Hospital Foundation and presenting sponsor Johnson Insurance, along with partner sponsors TD Bank Group and the Grocery Foundation of Atlantic Canada, are teaming up to launch Jamarama! This unique fundraising event encourages our community to wear their pajamas in support of sick and injured children at the Janeway!

Jamarama’s concept is simple – Raise money. Wear PJs. Help Kids. – it’s easy to get involved! All you have to do is collect sponsorships from your family, friends and colleagues, and then on October 16th, wear your pajamas to work or school to support the brave kids in our hospital who don’t get to change out of their PJs.

“Jamarama is focused on pajamas and everything that they represent – we are turning pajamas into a symbol of support, strength and courage,” says Lynn Sparkes, Executive Director, Janeway Foundation. “It is our way of saying to the children of our province….we are on your side. By wearing their PJs, our community is joining us in showing their support for all our kids.”

“Giving back is important at Johnson. It’s part of our culture,” says John Thompson, Senior Vice President, Business Development & Marketing, Johnson Insurance. “I am proud that Johnson committed to a five-year partnership with the Janeway Children’s Hospital Foundation and this is our third year to be the presenting sponsor of Jamarama. We are very pleased to sponsor this initiative and to do our part to support pediatric health care in the province.”

From state-of-the-art medical equipment and educational health programs to vital medical research, the Janeway continues to provide our children with the best care available, when it is needed the most. However, without the support of our community none of this would be possible. To join us on October 16th for this fun-filled event, visit to sign-up or donate online today!


For further information, please contact:
Phyllis Kinsman, Manager, Communications and Events
Janeway Children’s Hospital Foundation

Sarah Kennedy
Corporate Communications Consultant
18 York Street, Suite 800
Toronto, Ontario
M5J 2T8
Direct phone number: 647.776.9247
Cell: 416.501.6251
Janeway: The Janeway Children’s Hospital Foundation was created to raise funds to benefit the health care of the children of Newfoundland and Labrador. Through the Foundation donations have contributed to the purchase of the latest in modern medical equipment, continued education of Janeway staff, research and programs directly related to children’s health And welfare.

Johnson: With origins dating back to 1880, Johnson is one of the oldest and most respected providers of insurance and benefits in Canada. Today, the company is part of the global RSA group.  Johnson has more than 1500 Johnson employees located in over 70 locations across the country.  Johnson is committed to the community and supports a number of national and regional causes throughout Canada.