The Janeway Children’s Hospital Foundation and presenting sponsor Johnson Insurance, along with partner sponsors TD Bank Group and the Grocery Foundation of Atlantic Canada, are teaming up to launch Jamarama! This unique fundraising event encourages our community to wear their pajamas in support of sick and injured children at the Janeway!

Jamarama’s concept is simple – Raise money. Wear PJs. Help Kids. – it’s easy to get involved! All you have to do is collect pledges from your family, friends and colleagues, then on October 21st wear your pajamas to work or school to support the brave kids in our hospital who don’t get to change out of theirs.

“Jamarama is focused on pajamas and everything that they represent – we are turning pajamas into a symbol of support, strength and courage,” says Lynn Sparkes, Executive Director, Janeway Foundation. “It is our way of saying to the children of our province….we are on your side. By wearing their PJs, our community is joining us in showing their support for all our kids.”

“Giving back is important at Johnson. It’s part of our culture,” says John Thompson, Senior Vice President, National Sales & Business Development, Johnson Insurance. “I am proud that Johnson committed to a five-year partnership with the Janeway Children’s Hospital Foundation and this is our fourth year to be the presenting sponsor of Jamarama. We are very pleased to sponsor this initiative and to do our part to support pediatric health care in the province.”

From state-of-the-art medical equipment and educational health programs to vital medical research, the Janeway continues to provide our children with the best care available, when it is needed the most. However, without the support of our community none of this would be possible. To join us on October 21st for this fun-filled event, visit to sign-up or donate online today.

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