September 27th, 2017
For Immediate Release

Janeway and Johnson Insurance Launch Jamarama 2017!

 September 27, 2017, St. John’s, NL: The Janeway Children’s Hospital Foundation and presenting sponsor Johnson Insurance, along with partner sponsors TD Bank Group and the Grocery Foundation of Atlantic Canada, are teaming up to launch Jamarama! This unique fundraising event encourages our community to wear their pajamas in support of sick and injured children at the Janeway.

Jamarama’s concept is simple – Raise money. Wear PJs. Help Kids. – it’s easy to get involved! All you have to do is collect pledges from your family, friends and colleagues, then on October 20th wear your pajamas to work or school to support the brave kids in our hospital who don’t get to change out of theirs.

“Jamarama is focused on pajamas and everything that they represent – we are turning pajamas into a symbol of support, strength and courage,” says Lynn Sparkes, President and CEO, Janeway Foundation. “It is our way of saying to the children of our province, we are on your side. By wearing their PJs, our community is joining us in showing their support for all our kids.”

“Giving back is important at Johnson  Insurance. It’s part of our culture,” says John Thompson, Senior Vice President, National Sales & Business Development, Johnson Insurance. “I am proud that Johnson committed to a partnership with the Janeway Children’s Hospital Foundation and this is our fifth year to be the presenting sponsor of Jamarama. We are very pleased to sponsor this initiative and to do our part to support pediatric health care in the province.”

From state-of-the-art medical equipment and educational health programs to vital medical research, the Janeway continues to provide our children with the best care available, when it is needed the most. However, without the support of our community none of this would be possible. To join us on October 20th for this fun-filled event, visit to register or donate.




For further information, please contact:

Phyllis Kinsman, Manager, Communications and Events
Janeway Children’s Hospital Foundation

Siriphone Maldonado
Communications Manager
RSA Canada
647.776.9248 | 416.669.6876

Janeway: The Janeway Children’s Hospital Foundation was created to raise funds to benefit the health care of the children of Newfoundland and Labrador. Through the Foundation donations have contributed to the purchase of the latest in modern medical equipment, continued education of Janeway staff, research and programs directly related to children’s health.

About Johnson Insurance

Since Johnson Insurance opened its doors in Newfoundland and Labrador over 130 years ago, it has grown to represent customers across Canada. Johnson Insurance believes in putting people first, looking beyond the things people insure, to the people themselves. Through all life’s ups and downs, twists and turns, Johnson treats customers with compassion and care—the way they’d want to be treated.Johnson Inc. is a proud part of RSA Canada. Johnson Inc. is headquartered in St. John’s, Newfoundland and Labrador. For more information, visit


Johnson Insurance is a tradename of Johnson Inc. (“Johnson”) and operates as Johnson Insurance Services in British Columbia. Johnson is a licensed insurance intermediary. Home and auto policies are primarily underwritten by Unifund Assurance Company (“Unifund”). Unifund and Johnson share common ownership.